Mobility Revolutions and New Business Models in the Automotive Industry: Connected & Autonomous Vehicles
Prof. Dr. Stefan Bratzel is the director and founder of the independent Center of Automotive Management (CAM) at the University of Applied Sciences in Bergisch Gladbach. His main research topics are innovation trends and performance dynamics of the automotive industry. After completing his studies in political science and later earning his doctorate, Bratzel worked in and around the auto industry. Among other positions, he has held posts as a project manager at the Daimler subsidiary smart, as program manager, Project Line Automotive at the Telefonica/Sonera subsidiary Group3G, and as the head of Business Development Automotive at PTV. Since April 2004, he has worked as a senior lecturer and course program director for automotive management at the University of Applied Sciences in Bergisch Gladbach (Cologne area).
In his presentation, Prof. Dr. Stefan Bratzel will show us how mobility revolutions can enable new business models and will give us three examples of such revolutions. He will also explore how future smart mobility services can be monetized as well the current status of the smart mobility ecosystem, from leaders, fast followers and the latecomers too. Moreover, he will look at the main data players and the battle in this market among the OEMS.